Category: Technical SEO

A multilingual or multi-regional site holds more than one version of the same content. The search engine has to decide which of those versions to show to which user. The hreflang tag is the technical SEO implementation that defines this relationship. An incorrect or incomplete implementation produces two outcomes: users land on a page in […]

When some URLs are rated “poor” in the Core Web Vitals report in Google Search Console, that is a meaningful signal about the site’s overall performance. Those results, however, cannot always be explained by server infrastructure or page load speed alone. Assessing the various technical factors that shape user experience alongside Google’s measurement method is […]