How Digimetri tripled total traffic of Lansinoh.com.tr in a year?
Outcomes:
- Total traffic increased 197%
- Organic traffic increased 252%
- Ads’ traffic increased within the same budget 70%
- Seomonitor visibility score of non-branded keywords improved from %3.5 to %37.2
*Visibility Score represents your impression share in the organic results: how many times a user saw your website in the results page, from the total number of searches on your keywords
User Centric Articles, targeted for different personas
By analyzing search query intent, users were segmented, and a content strategy targeting was defined for different personas. Furthermore, by tracking competitors’ traffic and traffic share monthly and take into action in defining content strategy.
Ads strategy based on users’ actions
By enhanced tracking of users’ actions, users were categorized and different strategies were defined for each category such as, targeting website visitors or excluding them in Google or Fb/Instagram.Different KPIs were set for each channel and campaign which leads to website traffic or brand awareness.
Google ads CPC decreased by %65
Google ads strategy were defined in accordance with organic traffic in order to maximize targeted traffic thanks to our in-house marketing automation tool. More new new users, more engaged users were gained with the same budget.
“We are happy to work with Digimetri team. They are visioner and punctual when doing their task. We are pleased with continuity of our business relationship which we will achive better results”
Zeynep Satıcı
Brand Manager
