B2B PPC Agency
Digimetri is a B2B PPC agency that runs paid search, LinkedIn and display as one budget with one target: qualified pipeline. We plan campaigns around buying committees and long sales cycles, not around last-click conversions.
Every account we manage is connected to CRM data, so spend decisions are made on closed revenue and cost per qualified opportunity rather than on platform-reported leads.
What is a B2B PPC agency?
A B2B PPC agency plans, launches and optimises paid advertising for companies that sell to other businesses. The work covers Google Ads, Microsoft Ads, LinkedIn and paid media across the funnel, together with the landing pages, offers and tracking that turn a click into a sales conversation.
The difference from consumer PPC is structural. B2B search volumes are small, the average deal takes months to close, and several people influence the decision. That means bidding, audience design and measurement all have to work with sparse conversion data and delayed revenue signals.
Why B2B PPC Matters
Paid media is the fastest way to reach in-market buyers while SEO and content build over quarters. When it is set up properly, it also produces the demand data that tells you which messages, segments and offers are worth scaling everywhere else.
Run without revenue measurement, the same channel quietly funds the wrong audiences. Accounts optimised to form fills tend to buy cheap, low-intent leads that never reach an opportunity stage. Connecting campaigns to CRM outcomes is what keeps cost per acquisition honest and makes the budget defensible in front of a board.
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